the seocheck blog

SEO & GEO, explained

Practical guides on optimizing for search engines and AI answer engines — getting cited by ChatGPT and Perplexity, structured data, llms.txt, robots.txt for AI crawlers, sitemaps, and on-page SEO.

SEO7 min

the on-page SEO checklist

A practical on-page SEO checklist: titles, meta descriptions, headings, canonicals, Open Graph, image alt text, internal links, and structured data — what to fix first.

May 5, 2026
SEO6 min

XML sitemap best practices

A clean sitemap.xml helps search and AI engines discover and prioritize your pages. Here are the sitemap best practices that actually affect crawling and indexing.

April 21, 2026
how-to6 min

robots.txt for AI crawlers: GPTBot, ClaudeBot & more

AI crawlers like GPTBot, ClaudeBot, PerplexityBot, and Google-Extended obey robots.txt. Here's how to allow (or block) them and avoid blocking yourself by accident.

April 7, 2026
SEO6 min

E-E-A-T signals for AI search

Experience, Expertise, Authoritativeness, and Trust shape what search and AI engines cite. Here are the on-page E-E-A-T signals that actually move the needle.

March 24, 2026
structured data6 min

FAQ and HowTo schema: a practical guide

FAQPage and HowTo schema turn your Q&A and step content into rich results and AI-answer fodder. Here's how to implement both correctly and avoid penalties.

March 10, 2026
structured data6 min

JSON-LD structured data for AI search

JSON-LD tells search and AI answer engines exactly what your content is. Here's which schema types matter for AI search and how to add them correctly.

February 25, 2026
GEO5 min

llms.txt explained: the sitemap for AI

llms.txt is a plain-text file that gives AI answer engines a clean, link-rich map of your best content. Here's what it is, what goes in it, and how to write one.

February 11, 2026
GEO7 min

how to get cited by ChatGPT and Perplexity

AI answer engines cite sources they can read, trust, and quote. Here are the concrete on-page changes that get your content cited by ChatGPT and Perplexity.

January 28, 2026
GEO6 min

what is generative engine optimization (GEO)?

GEO is optimizing your content to be cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. Here's what it is and how it differs from SEO.

January 14, 2026